Not only a wider awareness of the world right now, but a deeper knowledge.

“Ever stand in a grocery aisle contemplating the unknown (and potentially unappealing) story about where a product comes from and what it contains? Given the deceptive nature of advertising and packaging, the best way to get a straight answer about a product is to aggregate the opinions of its users. Enter GreenScanner, a public database of consumer opinions about the environmental accountability of over 600,000 products.”

http://www.worldchanging.com/

Posted at 11:47 PM on April 18, 2006