Neurosphere

The Human-Human Interface

Polling the Neurosphere


Wholeness and Virtual Communities

So this company is doing customer research in the form of data mining. Except consumer research has never been very scientific, useful more in yes/no situations (President Bush – Yes or No?). Amazon and others have a leg up in recording actual mass market purchasing behavior. But the research here is polling bloggers whose goal is pushing their opinions out there in the first place – a deep well of individual thoughts and beliefs – a step closer to tracking the attitude of the Neurosphere itself?

”Umbria is a marketing intelligence company that analyzes and distills the opinions and perceptions of the online world – from more than 20 million blogs, message boards, opinion sites and other public forums – into actionable market insights about companies, products, people and issues.”

http://www.umbrialistens.com/home

Tip of the NeuroHat to my homeys at the Boulder Daily Camera

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