So this company is doing customer research in the form of data mining. Except consumer research has never been very scientific, useful more in yes/no situations (President Bush – Yes or No?). Amazon and others have a leg up in recording actual mass market purchasing behavior. But the research here is polling bloggers whose goal is pushing their opinions out there in the first place – a deep well of individual thoughts and beliefs – a step closer to tracking the attitude of the Neurosphere itself?
”Umbria is a marketing intelligence company that analyzes and distills the opinions and perceptions of the online world – from more than 20 million blogs, message boards, opinion sites and other public forums – into actionable market insights about companies, products, people and issues.”
Tip of the NeuroHat to my homeys at the Boulder Daily Camera